Easyday, A New Tariff Plan From Etisalat Nigeria

Easyday is the newest tariff plan from Etisalat, Nigeria’s fastest growing and most innovative telecommunications company, which enables subscribers on its EasyStarter and EasyCliq packages to enjoy lower tariffs based on their daily spend.

The Easyday tariff plan is available to Etisalat’s existing and prospective subscribers and is activated once the subscriber reaches a certain threshold, allowing customers on the package to get low tariffs to make all their national calls for the rest of the day.
Also new subscribers can activate and enjoy the new tariff plan by buying either an EasyCliq or EasyStarter line, and then opting-into the EasyDay plan to get lower call tariffs daily. For existing subscribers using the EasyCliq or EasyStarter packages, all they need to do is simply migrate to the new tariff plan. New and existing subscribers can opt in by dialing *239*1#.
The new tariff plan is a product of months of intensive consumer research which revealed that customers not only want to enjoy low but transparent tariffs on their calls.
“They have constantly asked for a regressive format whereby a premium is charged on the very first minute, with subsequent minutes made cheaper. This is what we are giving them with our new tariff plan, Easyday,” commented Mr. Wael Ammar, Chief Commercial Officer, Etisalat Nigeria in a statement.
According to Mr. Ammar,

“This is a unique tariff plan based on regressive billing such that when you have used up to a particular amount in a day, your call cost per second is instantly lowered. Once you opt-in to easy day, your tariff drops first to 40k/sec to all networks. Once a subscriber then spends N50 in a day, either on calls, SMS or PAYG data, all subsequent calls will be charged at 20k/sec for the rest of the day”.

As a customer-centric brand, determined to continually provide its customers with the best value for money, the company aims to always be in tune with the desires of its customers, and promises to always go the extra mile to make sure that these desires are met.
Etisalat Nigeria which began commercial operations in October 2008 now has over 15 million subscribers as at September 2012.